Foodie Babe

Foodie Babe produces and delivers premium organic baby food in Auckland. They approached us at the early stages to create a complete design solution for branding, packaging and an e-commerce website.

The brief was for the brand to have a natural and organic look and feel, achieved by creating the icon that represents health and growth. A burnt orange was used as the primary brand colour which has good stand-out without looking artificial and creates a more contemporary alternative to the usual blues/pinks of baby products

We created a clean, uncluttered e-commerce website. Supporting this style is the isolated product photography with food cues to add appetite appeal.