Case Study

Foodie Babe

Foodie Babe produces and delivers premium organic baby food in Auckland. They approached us at the early stages to create a complete design solution for branding, packaging and an e-commerce website.

The brief was for the brand to have a natural and organic look and feel, achieved by creating the icon that represents health and growth. A burnt orange was used as the primary brand colour which has good stand-out without looking artificial and creates a more contemporary alternative to the usual blues/pinks of baby products

We created a clean, uncluttered e-commerce website. Supporting this style is the isolated product photography with food cues to add appetite appeal.

Services Used

Brand design
Website Design
Photography
Packaging

Foodie Babe
Foodie Babe
Foodie Babe
Foodie Babe
Foodie Babe
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