We created Freshpress, New Zealand’s first premium cold-pressed juice brand . We took the company from an idea to a successful sale to Tank Juice and undertook all brand, promotion, marketing and website design requirements.
The brand design needed to reflect the product - natural, unprocessed, local, healthy with a completely transparent production process. The logo was designed as a one colour icon that was screen printed directly on to glass bottles, to let the vibrant natural colours of the product be the hero.
The majority of sales were driven directly from social media through an e-commerce website.
Retailers including Farro and some of Auckland’s most well-known cafés approached us to stock Freshpress and point of sale material was designed to support the product in store.